Owned lead channels for residential solar installers closing $20k–$80k contracts. Acquisition costs across solar jumped 40% this year; rented pipelines re-price against you, channels you own compound. Run by a team that's deployed $20M+ in ad spend and launches in seven days. The record is in the ledger below.
Between Formacha and the adjacent agency work our team ran before it, here's the total spend, campaigns, and coverage we've shipped.
Our core practice is residential solar installers who are done with the lead-recycling brokers everyone else buys from. We also run lead systems for private security companies.
Paid search, local SEO, and CRM-integrated booking systems for installers closing $20k–$80k contracts. Every channel built in your name, one installer per territory, every closed install traced back to the ad that started it.
Enter → Vertical 02SEO, Google Ads, and lead systems for protective services, private investigations, and corporate security firms. Two active case studies below.
Enter →Most agencies bill for sixty days before they ship anything. We don't.
A 45-minute strategy call. We assess your current acquisition stack, pipeline position, and whether we're actually the right firm for you. If we aren't, we'll tell you who is.
Campaigns built and live within seven days of engagement. Landing page, conversion tracking, ad creative, lead routing. No "we'll circle back next quarter" energy.
Weekly performance review, monthly strategic review. Every lead attributed. Every dollar accounted for. You get the numbers before we take another retainer.
Fit-first engagements only: we model a clear path to profitable acquisition from your own unit economics before we take a dollar, and your zip codes close to everyone else the day you sign. In private security, we guarantee $20k/mo in qualified leads in your first quarter, or we work the next one free. Limited seats in both verticals.